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NOOP
Branding & art direction
Sereza
Project Overview
Sereza is a café and restaurant branding concept built around the warmth of everyday rituals: a morning coffee, a shared pastry, and a moment to slow down. The visual identity pairs an elegant serif wordmark with a compact circular monogram, giving the brand a distinctive presence across both large and small applications.
A palette of cream, terracotta, and deep olive brown brings a natural warmth to the collection. Arched shapes, generous spacing, and tactile paper finishes carry the same visual language from takeaway cups to pastry boxes, coffee packaging, bags, and coasters.
Scope of Work
The concept explores how one visual identity can work across a complete café packaging collection. Each application balances a clear brand signature with practical space for product and service details.
- Serif wordmark and circular monogram applications
- Colour palette, typography, and arched graphic elements
- Takeaway cups, carriers, bags, and coffee packaging
- Pastry boxes, coasters, and packaging presentation mockups
